Introduction
A pay per click company (ppc) is a company that provides advertising services to clients. It is an online advertising model in which the advertiser pays for each click on their advertisement.
The Pay Per Click industry has grown exponentially since then with the rise of platforms like Google, Facebook and Amazon. This has lead to a huge increase in online users and most notably, the increasing trend of mobile phone usage. As an advertiser you can decide which keywords would be relevant to your campaign and pay each time they are clicked.
How PPC works
When someone searches google for something it could be a specific product, service or keyword related to what they are looking for. Let’s imagine a welder from Bristol is looking for a wee welding machine and searches google “welding machine bristol”, if you have created an advert which includes the word “welding machine bristol” then google will show your advert to this searcher.
In order to set up your adverts you need to register with one of the hundreds of pay per click platforms on the web. This will enable you to create specific campaigns which are linked directly to your business or website. At the time of writing, Google Ad words is still the largest platform which enables you to target your campaigns in an effective way.
How much does PPC cost?
Different ppc companies bristol charge different rates depending on the amount of traffic you wish to be seen by and the amount of clicks your adverts receive. The costs per click can also vary a lot. It’s important to pick a company that has sufficient targeting capabilities and is able to cover as many relevant keywords as possible without being over complicated. It’s also important to consider the amount you are willing to pay for each click as there is a huge difference between the top 3 companies and everyone else.
What PPC companies are there?
There are many different PPC platforms available that enable you to create a campaign for your business. At the time of writing, Google AdWords is the largest and most widely used by businesses. There are CPM (cost per mille) costs for different campaigns but these tend to be quite expensive so it’s important to consider other options such as CPC (cost per click) and CPA (cost per action). Here at Hiring Bristol we have a range of paid advertising companies to choose from.